Kerala startup Yellow Chips raises Rs 1 crore

Kerala-based Yellow Chips, the first startup in retail chips chain market, has raised Rs 1 crore angel investment from Alappuzha-based Madeena Group. Nishanth Kripakar, Co-founder and CEO of Yellow Chips said that the investment will be used for expansion and growth.

Yellow Chips, promoted by Zeriti Retail headquartered in Palakkad, makes traditional Kerala chips in Kalpathi Agraharam cooking style. The company which started operations in August last year has plans to roll out products in Madhya Pradesh and Rajasthan soon.