Ramraj Cotton eyes Rs 5,000 crore vests market

    Rana Daggubati is an actor, 

producer and entrepreneur 

Ramraj Cotton, a leading player in traditional wear such as dhotis and lungis, plans to sharpen focus on vests to tap the Rs 5,000 crore market. The south India-based apparel brand, which has three production facilities in Tamil Nadu, 82 exclusive outlets and 6,000 multi-brand outlets all over south India, is betting big on vests to not just aid its growth, but also expand into north Indian makets. It has roped in Baahubali star Rana Daggubati as brand ambassador for vests. Daggubati Suresh Babu, a Telugu film producer, studio owner and distributor and managing director of Suresh Productions is the father of Rana Daggubati. 

K R Nagarajan, founder chairman of Ramraj Cotton, said that North India would be the company’s focus area for expansion in the coming days. “We will start distributing our products there from next April 18. But before entering a new territory, brand-building needs to be done,” he pointed out. Ramraj Cotton had a turnover of Rs 1,200 crore in FY17 and the company is confident of achieving a 20 per cent growth in FY18," he said. 

Ramraj Cotton is also planning to expand the product offerings by introducing silk, linen and Kerala sarees.