Namboothiris Foods targets Rs 100 crore turnover

Kerala-based Namboothiris Agro Foods Ltd, a leading food products company in Kerala, aims 100-crore turnover by the end of this financial year. The company will launch a range of fifty products in its food products segment including jams, curry powders, pickles, starting this Onam.

Rajeev. G. Kaimal, Director and Neelakantan Nambeesan, MD, Namboothiris Foods, said "By the beginning of the Onam season, the company will have a range of more than 50 products in its food product segment." 

Namboothiris Foods has roped in actor cum MP Suresh Gopi as brand ambassador. Namboothiris Foods was recently acquired by Nambeesans Group which has interests in restaurant and catering and real estate. The company will expand its product range to seventy and expand operations to other states next year.

The company has entered into an agreement with Chennai-based PayAgri Innovation, an Agro Fin Tech company, for the procurement of pesticide-free products directly from more than 60000 farmers in Tamil Nadu, directly by eliminating middlemen.

Kaimal added that the company will launch pickles packed in traditional ceramic jar for the first time in the industry. "We have avoided plastic pouches and are using glass bottles and tins for packing products. Puttu podi (rice flour used for making Kerala dish puttu) in a cylindrical tin jar is another innovation. Passion fruit and Alphonso mango jam, Ramanad chilli powder are some innovative products," he said. 

The company is aiming at a turnover of Rs 500 crore in two years by scaling up its business pan-India.

The company plans to enter ayurvedic cosmetics and traditional hand loom sector soon. The manufacturing facilities are located in Thodupuzha and Kattapana in Kerala and Muraleedharan Namboothiri who was the Managing Director of Namboothiris Group earlier will be in charge of production.